Our Story

A New Zealand tissue-converting company with proven success, Cottonsoft manufactures a range of toilet tissue, paper towels and facial tissues for NZ supermarkets and commercial enterprises.

Commercial customers have specific requirements when it comes to doing business that is where Cottonsoft and Livi come in.

LIVI is well known in world-class establishments across the globe, from hospitals to resorts, restaurants to cafes, government institutions to corporate offices and schools. Currently LIVI is distributed in 37 countries across 5 continents and has maintained a common standard of excellence that places it in the upper echelons of its industry.

Our Mission

Cottonsoft is a New Zealand operated and managed company, marketing, manufacturing and distributing high quality toilet and tissue products throughout NZ.

Because commercial customers have specific requirements when it comes to doing business, it’s the Cottonsoft mission to be your partner in paper solutions.

Cottonsoft B2B supplies Livi, EarthSmart and Tuffy Commercial brands, delivering toilet paper, facial tissues, towel and related hygiene products for use in all public and private commercial facilities. Livi is well known across the globe, from hospitals to resorts, restaurants to cafes, government institutions to corporate offices and schools. Livi is distributed in 37 countries across 5 continents and has maintained a common standard of excellence that places it in the upper echelons of its industry.

Livi Timeline

1986

Cottonsoft Established in Dunedin

Cottonsoft Established in Dunedin

Established in Dunedin in 1986, Plypac Industries was started by a group of enterprising locals who set out to fund their local church’s activities.

1991

Cottonsoft Expands to North Island

Cottonsoft Expands to North Island

Initially, South Island focused, over the years the business expanded into the North Island market and the product range was increased. It now included facial tissues, napkins and products for the ‘away from home’ commercial locations, including hotels, offices and public bathrooms.

1996

Launch of Tuffy Kitchen Towels

The Tuffy brand lead our entry into the Kitchen Towel category in 1996, after the arrival of our “Chan Li 101B” converting plant in Dunedin.

1999

KiwiSoft Launched to Market

KiwiSoft Launched to Market

KiwiSoft graced the scene in 1999 and changed the toilet tissue market forever.

2002

Cottonsoft Born

Cottonsoft Born

In 2002 Plypac Industries was renamed Cottonsoft Limited and the CottonSofts brand was born.

2007

Auckland Factory Open

In 2007 Asia Pulp and Paper (APP) became the preferred supplier for both product supply and technology guidance, supporting investment in the staff and supply lines to ensure continued growth in the local business.

2010

Cottonsoft Acquired Gracefield Limited

Cottonsoft Acquired Gracefield Limited

In 2010 the Auckland factory was expanded to accommodate our ongoing growth. Our ‘Away from Home’ commercial market was expanding and Cottonsoft acquired Gracefield Limited, a distributor of products to customers in the ‘Away from Home’ market.

Cottonsoft No.1

Cottonsoft No.1

Cottonsoft became market leader in both value* and volume* in the toilet tissue category. * Source. AZTEC. Volume. TKA. 03/10/2010. Value. TKA. 27/05/2012

2011

Paseo Launched To Market

Paseo Launched To Market

By 2011 the retail market had developed even further and consumers wanted luxury toilet tissue converted in New Zealand. The Paseo luxury brand was born to satisfy the most demanding of consumers.

2015

Paseo Lotion

Paseo Lotion

Paseo first to market with lotioned toilet tissue.

2016

NPD Growth

NPD Growth

NPD growth of adjacent catagories including flushable wipes & EarthSmart recycled range. Livi.co.nz was launched.

Sustainability Summary

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